Hi, I'm Fran! A Senior Product Designer with 6 years of experience in visual design and branding, and over 5 years in UX/UI and digital product design.

My journey started in satellite-security and logistics, where I moved from front-end development to building the company's first UX practice from scratch. Since then, I've led design across studios and startups in fintech, climate-tech, and logistics, working on complex B2B and B2C digital products.

I believe good design starts before the first screen. It's about understanding the bigger picture, questioning assumptions, and finding the right problems to solve. Sometimes the answer is a simpler experience. Other times, it's an entirely new direction.

From product discovery and UX research to design systems, prototyping, and delivery, I connect business goals, user needs, and technical possibilities. My background in branding and front-end development helps me bridge strategy, design, and engineering, bringing ideas to life through thoughtful, scalable experiences.

I'm naturally curious and drawn to emerging technologies, particularly how AI and new tools can expand what's possible. I enjoy working with multidisciplinary teams, challenging ideas, and exploring opportunities beyond the obvious solution.

For me, design isn't just about solving today's problems. It's about opening the way to what's next.