Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

Hello there
I’m Fran Zaina

Hi, I’m Fran! A Sr. product designer who blends six years of brand-centric visual craft with more than five years driving UX/UI strategy for web and mobile products. I cut my teeth in satellite-security logistics, where I wrote front-end code and then built the company’s first UX practice from scratch. Since then I’ve led design at studios and scale-ups across fintech, climate-tech and logistics, creating token-based design systems, data-driven discovery rituals and mobile experiences.

Curiosity and empathy shape everything I do: I partner closely with engineers, PMs and stakeholders, turning complex requirements into flows that feel intuitive from the first tap. My hands-on background in Figma, Framer and a React codebase lets me spot feasibility issues early, while my branding roots keep every interface visually cohesive. I thrive in diverse, distributed teams—and I’m looking for the next challenge where thoughtful design and collaborative energy can push a product, and its users, further.

Services

Team lead
Product design
UX/UI Design
brand experience
Graphic Design
Packaging
illustration
Art Direction
Brand Strategy
Naming
Communication
Digital Design

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